It is a Media Driven WorldThere are so many different types of media clamoring for a child's attention. There are movies, TV, computer games, console game systems, the internet and now iPod's and iPads... oh and books. Books don't talk loudly, or force a child to interact with it. They don't come with a 6 month commercial lead-up. And reading takes more effort than enjoying the other sources listed.
Some Parents are Lazy and/or BusyReading to your child also takes more effort than sitting them in front of a TV screen. Parents who work long hours and have other stuff that need their attention. Yes, they love their children. But they may be too tired, or stretched too thin to take that extra step.
Parents Don't Know How to Judge a BookBooks have changed over the past few decades. The most popular books at traditional school book fairs tend to be TV or movie character driven, instead of the more classical stories you grew up with. How do you know what to buy? A lot of times, the answer comes down to the cost of the book instead of the quality of the books.
Quantity Does Not Equal QualityBecause some parents aren't judging the quality of the books they buy, their children end up with a bookshelf full of books with no substance. How many times does a child want to read a SpongeBob book with a predictable storyline? So, the parent might surmise that their child won't read an additional books they buy because they aren't reading the ones already purchased.
Parents Buy from Amazon.com
Parents that do buy books would rather purchase from Amazon. Free shipping, the ability to read reviews, and an almost infinite catalog of titles is hard to argue with.
The X FactorI'm sure there are other factors I haven't even considered.
What do you think? Why is it hard for independent booksellers to sell in this economy?